As a business owner, you take pride in helping the customers you serve each and every day. Whether you are a small business store selling clothing, candy, or computer equipment, the appeal of your store for consumers can be the difference between them stopping in and potentially converting into sales, or simply passing you by.
Glass Doors and Windows Increase Foot Traffic
If your business relies on foot traffic, having glass doors at the entrance of your building or in front of your store, will help to pull those feet inside. It’s easy. Interest in your products starts with the eyes. If no one can see what you sell, you’ve just lost potential customers. The fact that the door is glass makes it possible to tempt that passerby to come see what caught their eye. By installing a glass door, you will be able to display your most popular or newest products immediately to those who are passing by. This is especially helpful for businesses that continually change their product offerings for varying seasons or holidays.
Glass Doors Make Your Business More Attractive
Let’s face it. When a customer comes to your business, one of the most noticeable features is the front entrance. Every customer has to physically walk through the entrance to be able to explore the goods that you offer inside (we’re talking brick and mortar businesses here, obviously). You have to make a good first impression. You want to make it as inviting as possible to your type of customers. Because they are clear, glass doors have the added benefit of providing natural light which creates a welcoming ambiance that will beckon them inside. There are many different types of glass doors, so you can customize the look to fit what your business is about. From sleek and modern to country chic, your doors can say much more than you think.
Glass Doors and Windows Help Signal That Your Store Is Popular
Another benefit is that with glass doors, other people will be able to see that your store is becoming popular when people shop there. Stores that appear busy will attract more shoppers, because they will be victims of FOMO (fear of missing out). All they have to do is look inside to see not only what you sell, but that it’s popular too.
Here at Janssen Glass, we specialize in providing beautiful and often elegant doors and windows for our commercial clients. We are happy to work with your business to install the perfect style door or windows that really speak to your customers and increase foot traffic and sales.